Who is Sydney Studymate for?
Our target audience will be anyone who is from 18 years
old to 30 years old. Some people might
wonder what if you are 17 years old or 31 years old? Don’t worry about that!
You can still visit our blog, and prepare for your life in Sydney!
However the
reason we've decided to target specifically those between 18 and 30 is:
Firstly, Why from 18 years old?
The primary objective of our blog is to inform our readers about university life and daily life for international students in Sydney. The age admission to university is usually 18 years old. Most international uni students come to Australia after they graduate from high school in their home country. However due to their lack of English skills, they cannot enter into an Australian university as soon as they arrive in Australia. Therefore they have to go to a private English language school or do a foundation course which provides academic English classes. They usually spend at least 6 months in these preparatory schools. Therefore they are usually older than 18 years old, when they start their university course.
Secondly, Why is there an age limit of 30?
Mostly, university students including both undergraduates and postgraduates are around their twenties, so we made 30 the limit. Also these days, due to the strong Australian dollar, many people feel pressured to come to Australia without having any knowledge. Therefore, many international students visit Australia with a ‘Working Holiday Visa’.
This visa is for people who are aged 18 to 30 years old. The visa charge is $280 while the student visa costs $535. The working holiday visa enables people to work and study at the same time more flexibly while a student visa holder can only work a maximum of 20 hours per week. With a working holiday visa it's possible to stay for up to 12 months, which is enough time to plan their future study in Sydney, Australia.
• More information of the Working Holiday Visa:
http://www.immi.gov.au/visitors/working-holiday/417/
Firstly, Why from 18 years old?
The primary objective of our blog is to inform our readers about university life and daily life for international students in Sydney. The age admission to university is usually 18 years old. Most international uni students come to Australia after they graduate from high school in their home country. However due to their lack of English skills, they cannot enter into an Australian university as soon as they arrive in Australia. Therefore they have to go to a private English language school or do a foundation course which provides academic English classes. They usually spend at least 6 months in these preparatory schools. Therefore they are usually older than 18 years old, when they start their university course.
Secondly, Why is there an age limit of 30?
Mostly, university students including both undergraduates and postgraduates are around their twenties, so we made 30 the limit. Also these days, due to the strong Australian dollar, many people feel pressured to come to Australia without having any knowledge. Therefore, many international students visit Australia with a ‘Working Holiday Visa’.
This visa is for people who are aged 18 to 30 years old. The visa charge is $280 while the student visa costs $535. The working holiday visa enables people to work and study at the same time more flexibly while a student visa holder can only work a maximum of 20 hours per week. With a working holiday visa it's possible to stay for up to 12 months, which is enough time to plan their future study in Sydney, Australia.
• More information of the Working Holiday Visa:
http://www.immi.gov.au/visitors/working-holiday/417/
Why do we need target audience?
Every audience has different approaches, depending on
different perspectives and motivations.
Media uses different tactics and ways of persuasions to attract its
target audience effectively. It is
easier to focus on the contents and information and reach to the goal by
deciding the target audience.
How can I find Sydney Studymate?
We promote the blog for international students not only from the University of Sydney, but from the whole of the Sydney area, so we decided to publish information about our blog in the student magazines of five major universities in Sydney and their websites. In this way students from each university can share their experiences, stories about uni life and daily life, and updates on special events through a broader network. Moreover, local students can expand their knowledge about international students’ life and various cultural experiences.
• The University of Sydney (USYD):
The ratio of international students: Over 20% check
USU BULL: 6 issues a year
Honi Soit: weekly
Globe: 4 issues in a year
• University of Technology of Sydney (UTS):
The ratio of international students: approximately 40% check
Vertigo : 9 issues a yearWebsite: http://www.utsvertigo.com/
• Macquarie University:
The rate of international students: over 30% check
Grapeshot Magazine: 10 issues a year
Website: http://grapeshotmq.com.au/magazine/issue-archive/
The rate of international students: over 30% check
Grapeshot Magazine: 10 issues a year
Website: http://grapeshotmq.com.au/magazine/issue-archive/
Degree: a web based media service and part of the Student Media Network
Website: http://smn.net.au/degree/about/
Website: http://smn.net.au/degree/about/
Each reader has a different discipline level and different interests. It is important for journalists and scholars to understand publication characteristics, and then they can deliver their research effectively.
Great idea! We'd like to put a link to this post on our website as we're sure many of the international students we work with would be interested.
ReplyDelete-studylane.com.au